SELLING YOUR PRECIOUS HOME
TIME FOR NEW MEMORIES
STEP 1: DETERMINE YOUR IDEAL INCOME
THE FIRST STEPS TO MOVING OUT
Why Do You Want to Sell Your Home?
What Is Your Timeline to Move?
Where Are You Headed Next?
What Is Most Important to you?
Have You Considered Timing & Seasonal Challenges?
STEP 2: FOCUS ON LISTING PLAN
DETERMINE KEY FEATURES & BENEFITS
Finalize Documentation & Contractual Agreements
Complete Any Property Improvements
Find A Staging Consultant
Book Photographer and Media Professional
Meet With A Trusted Advisor
Define Launch Timeline
Implement Listing Advertising
Digital Marketing Plan
Create Showing Strategy
STEP 3: INTRODUCING THE PROPERTY
SHOW THEM WHAT YOU BRING TO THE TABLE
Launch the Marketing Plan
Create the Perception of Value
Attract Potential Qualified Buyers
Safe Showing
Monitor Interest
Weekly Reports, Updates, & Communication Strategy Respond to Changes in the Marketplace
Negotiating Strategies
Procure Written Offers
Qualify & Analyze the Merits of Each Offer
Strategically Respond to Offers
Negotiate to Optimize Price & Terms
Multiple Offer Process & Back-Up Offer Strategies
STEP 4: CLOSING THE SALE
THE ESCROW PROCESS
Complete Disclosures
Transition from the Property
Final Documentation
Closing & Celebrations
Feedback, Testimonials, & Referrals
DETERMINE A BUDGET FOR MARKETING YOUR HOME
There’s a lot of competition out there. How much are you willing to invest to sell your home?
Real estate commission if you sign with an agency to sell
Advertising costs, signs, other fees if you plan to sell by owner
Attorney, closing agent and other professional fees
Excise tax for the sale
Prorated costs for your share of annual expenses, such as
property taxes, homeowner association fees, and fuel tank rentals
Real estate agents deal can offer you an accurate estimate of seller closing costs